In 2019, before the World Cup, MS Dhoni approached Swamy, the owner of BAS, a bat manufacturer, and requested stickers for his bat despite lucrative sponsorship offers. Swami’s support during his early career impressed him, so he refused any payment. Dhoni informed his family and close ones about his decision to wear SS and BAS stickers at the World Cup. The gesture honored Swami’s trust and highlighted Dhoni’s appreciation for genuine support beyond financial gain.
BAS owner said In 1999, Paramjit Singh from Prime Sports Ranchi contacted me, urging support for a talented but unknown boy named Dhoni. Despite my initial doubt, I eventually agreed to help. Singh assured me of Dhoni’s potential, highlighting his impoverished background. Intrigued, I decided to offer support for six months. Little did I know that MS Dhoni would turn out to be a remarkable talent. This showed me how to provide him with a cricket kit.